The last decade has witnessed phenomenal technological changes towards the integration of computing, audio-visual, graphics and animation techniques. The changes have opened up a variety of new avenues to gain a better understanding of socio-economic phenomena and to disseminate information and knowledge to the wider public and specified target groups quickly and at low costs. The Media Centre at the Institute seeks to develop expertise in translating social science research studies and public policy related reports into short duration audio-visual (AV) presentations. The Centre would be able to supply the AV presentations to universities and private cable networks. When offered on the Internet, multimedia presentations enable users to view the programmes at individual’s convenience and pace. The spread of factual and well-researched information would help better appreciation of important economic and social issues and raise the level of debate.
There are not many who are trained to use this media purposefully. The Centre would provide training in production and presentation techniques, especially to groups from within the academic community. In the course of preparing and presenting the audio-visual programmes, the Centre can also help to create linkages between different researchers and institutions working on a particular set of issues.
Further, the power and pervasiveness of the communication media is an accepted fact of today’s social life. Media and communication systems and their increasing convergence today pose a great challenge to not only academics engaged in the study of industrial monopolies but also for those concerned with the democratisation of communication. In an era when media symbolizes not only the concentration of power and wealth but also control and influence over the minds of people, the need to focus on this area becomes imperative.
Acknowledging this growing need, ISID proposes to undertake researches within the ambit of this Centre in the following areas:
- The growth and development of the media and related services;
- The nature and structure of the different types of media and cross-media relations;
- The nature of media and industry interface on industrial policy issues;
- Issues of communication strategy in industrial relations; and
- Issues related to media policy
Over the last few years the Media Centre of the Institute has built hardware capabilities for production of videos on subjects of importance. The Centre has access to professional equipment for in-house video film production, which includes a complete set of 3-CCD miniDV Camera (Panasonic), a miniDV Deck (Panasonic) and an iMac G5 (2.0 GHz/512 MB RAM/250 GB HDD). It also has the necessary equipment for conversion of video films into VCDs/DVDs.
The Centre has prepared two Documentaries:
- Documentary 1: ISID - A Modern Research Base
- Documentary 2: Centre for Research in Rural & Industrial Development- CRRID - A Forum for Debate and the third one,
- Washington Consensus and Privatisation.
Short Duration Films
A series of lectures were organized to familiarize the faculty and staff of the Institute about the relevance of multimedia in the activities of the Institute. The lectures delivered by Ms Seema Goyal. As a part of the programme, the faculty and staff divided themselves into four groups to select a theme and prepare a short documentary thereon.
The following four documentaries have been produced which were appreciated by experts from the field:
- Group1: KAHANI ZAMIN KI - A Struggle for an Address; (10:48 minutes)
The film depicts the efforts and frustrations through which the Institute had to pass before allotment and taking possession of the land allotted by the Delhi Development Authority for the new campus at Vasant Vihar Institutional Area.
- Group2: The Making of ISID Research Reference CD - A walk through; (06:02 minutes)
ISID has launched in April, 2001 a CD containing Indian Social Science Journal Index covering articles published in 83 journals in economics, political science, sociology, management, finance, corporate affairs and inter-disciplinary affairs with added features like index to Newspaper Articles (1990-2000), budget speeches, Economic Survey (General Review Chapters), policy documents, select statistics, website addresses etc. The process of development of the databases culminating in the release of the CD has been captured in this documentary.
- Group3: Of MNCs & GODs - (14:10 minutes)
A satirical drama with illustrations and data on the overbearing intrusion and dominance of the Multinational Corporations in the Indian economy and the Indian industries has been highlighted in the film.
- Group4: Dilli Bachao - (05:20 minutes)
Pollution of environment has been a much discussed topic in recent times. The gravity of the problem has been attempted to be captured in the film. The pollution of the environment by various agencies has been depicted.
(i) Travesty of Justice (Duration: 15 minutes 45 seconds) - The film is about free treatment for the poor or economically weaker sections to be provided completely free of cost by private hospitals who have taken land, grant or subsidies from the Govt. The policy laid down by the Govt. makes it obligatory for such hospitals to provide a certain percentage of free beds. However, it has been found that most hospitals are not fulfilling this obligation. The film further tries to bring out some of the shortcomings of this policy and hopes to help create an awareness of such a facility being available as a right for the poor people.
(ii) Andheria Morh- Voices of the unheard (Duration: 9 minutes 24 seconds): The film shows the voices of the women who reside in the ' Nat Colony' near Andheria Morh, South Delhi. They work as domestic workers in Vasant Kunj area. The film hopes sensitize the audience about the lives of these women - their frustration, struggles and their aspiration.
(iii) An Industry Untamed (Duration: 9 minutes 25 seconds): This is a film made under the banner of ISID-PHFI Collaborative Research Centre, about Tobacco Advertising Promotion and Sponsorship (TAPS), together with HRIDAY Foundation. This film is already being distributed by HRIDAY to create awareness about the issue.